2019 The Makeup industry is embracing diversity, brands are on a mission to ensure they have foundation shades to cater to diverise range of skin tones. Lurking beneath the surface is a not-so-secret story of isolation and racism, with black women, and those with darker skin tones.
Black women in today’s time can enjoy an array of shades, over the past 4 years many companies begin to expanded their foundation range to cater for darker skin tones. Many may not know, smaller brands like Black Opal Beauty have been catering for darker skin tones for decades.
Black Opal never stopped, soon they were backed by a major global company and a celebrity to highlight the huge opportunity makeup brands had been missing.
Diversity cannot start and finish with a social media post in order for it to resonate with the customer.
Desire The Style by E'lon 